Hendricks argues that church growth isn’t something Unificationists need to import from evangelical strategy books. The theological foundation for it is already in Divine Principle — specifically in the Principle of Creation.
The logic runs: a person who achieves unity — mind and body in alignment, oriented toward God — naturally attracts like-minded people. Purpose draws purpose. That gathering naturally produces creative, productive work. The work generates the community’s capacity and vitality. Growth is the overflow of alignment, not the product of recruitment.
This is the “populist growth loop”: individual unity → attracts others → productive work → group grows. No institutional apparatus is required. The apparatus may eventually emerge to steward what grows, but it doesn’t generate growth.
The inverse is equally clear: a person at war with themselves — mind and body not aligned, not oriented toward God — repels. A community built from such people creates an environment that people leave.
This means the primary investment in church growth, per DP, is in the spiritual depth of individual members. Not in programming, branding, or organizational structure — but in whether the people actually have what they’re trying to give away.
This connects directly to the magnet principle: become-a-magnet-god-attracted-to-you-first. Same claim, different language.